The blog, without being THE magic solution – because it requires some thought, creativity, and investment on your part -, is certainly one of the important elements to consider in order to develop effective and relevant communication with your customers, partners, and even with your employees. In the age of social media, more than ever, the corporate blog is becoming a primordial and central element in order to establish a successful web strategy. Here is an overview of the blog and its many advantages for the development of your business.
Generate Traffic On Your Website
First off, if you’ve developed a social media presence, you probably have a question that keeps popping up in your head: but what am I going to post today? Rest assured, this is the case for several companies. Indeed, you can always “share” articles in the media, but in the end, what do you gain from this tactic? It is a publication, yes, but does it generate a visit to your website, a new mandate? Does it inspire action to commit to your publication, your business? Unlikely.
Investing in the creation of authentic content in order to generate traffic on your website and, by the same token, demonstrate your expertise in your field, this is the idea behind the creation of a blog! Not only will this blog (and its articles) allow you to drive traffic to your website, but it will also allow you to distribute authentic content on your social media while increasing your visibility on search engines based on certain words – keys (this is called natural referencing).
The Blog For Search Engines
The principle is to pay for the (temporary) purchase of keywords in order to better position your site on Google. So when people search the web using the keywords you have purchased, your site is prioritized in the search results generated by Google (search engine), making it easier to find your business. What if the blog could help you overcome this dependence (having to pay) if it could offer you better positioning on search engines according to well-defined keywords, and all that, without having to pay recurring monthly fees? Interesting, isn’t it? Well, this is what a blog (with a good content strategy) can help you achieve, in the long run! By taking care to build your articles according to specific techniques, by using the keywords specific to your field, and by distributing these same articles on various platforms (social media, professional blogs, etc.), you will be able to compete with companies from your domain and to better position you in the search results when people use the keywords well targeted according to your services!
Quality Content For Your Social Media
Keeping a blog for your business will also (and above all) allow you to feed your social media with content. Indeed, each time you publish an article accompanied by photos (a quality visual is essential to generate clicks and interaction), you will communicate content that your fans or subscribers will appreciate and that, hopefully, they will share with their friends, fans, and subscribers. This is what will allow you to expose your business to a whole new audience and increase the visits generated to your website. The content of your blog will also give you a sustained presence on social media with personalized and quality content, which must meet the needs and expectations of your potential and current customers.